Aston Villa fixture dedicated to Kick It Out
Sheffield will be joined by clubs from across both FA WSL1 and FA WSL2 in using their fixtures this week-end to promote the great work undertaken by Kick It Out, football’s equality and inclusion organisation.
Kick It Out is calling on the collective force of the game to ‘Call Full-Time On Hate’ as part of this season’s campaign activities. The initiative aims to highlight the positive messages of inclusion echoed by football authorities, clubs, players, managers and supporters.
Kick It Out has been tackling discrimination, promoting equality and supporting victims of discrimination in football for over 20 years and wants to see the game remain open and inclusive.
Two FA WSL and England stars, Toni Duggan of Manchester City and Jordan Nobbs of Arsenal, are prominent supporters of Kick It Out in their roles as ‘Next 20’ ambassadors.
Roisin Wood, CEO of Kick It Out, said: “We are delighted The FA Women’s Super League clubs will host activities supporting Kick It Out during the Spring Series. Following the organisation’s support of the 2016 FA WSL season, it is essential that Kick It Out continues to help promote the messages of equality and inclusion across the women’s game.”
On Sunday, players from both teams will don the famous Kick It Out t-shirts during their warm-up. Sheffield FC Mascot, Clubbie Bear, will be handing out special Kick It Out goodies as the Club helps to spread the key messages of the organisation to its fan base and the wider community.
Ahsan Majid, one of Kick It Out's young ambassadors, will be coming to the match to speak to young fans about the work of Kick It Out and why they are so important to changing a culture in football that, for a long time, has tolerated discrimination.
"Discrimination in any form is something that I feel strongly about and want to eradicate from the game, and I believe that the Kick It Out ambassadors group can help to achieve this. I have been racially abused, and it was such a painful feeling like no other. I want no one to ever feel the way I felt."
"Another reason why I applied for the group was that fact that it was a ‘youth group’. This meant that I would be working with people my age, who all had the same view about discrimination and who really want to do something about it.”
Sheffield FC Ladies v Aston Villa Ladies FC kicks off on Sunday 30 April at 2pm. Click here to get your tickets to the game and support the work of Kick It Out in Calling Full Time on Hate.